Guest editor: Clay Spinuzzi (University of Texas at Austin), email@example.com
Entrepreneurs must communicate constantly. When they develop an innovation, look at possible markets, conduct market research, seek intellectual property protection, develop a business model, and pitch to stakeholders, they are engaging in professional communication. When they use a business model canvas, a value proposition canvas, or other heuristics, they are thinking through how to communicate the value of their innovation. When they read market research reports, put together pitch decks, and write business plans, they are reading and producing genres of professional communication. And when they pivot their arguments, it is because they have reached a point of kairos, the opportune moment in which they have engaged in a dialogue with market representatives to create something new.
Entrepreneurship is important for business owners, inventors, and innovators, all of whom must communicate effectively with various audiences. But it is also important for professional communicators themselves, as more professional communicators go into business for themselves and must communicate their own value to clients.
This special issue of IEEE Transactions on Professional Communication focuses on entrepreneurship communication. [Continue reading]