Classics in Communication — “Targeting an audience of robots: Search engines and the marketing of technical communication business websites" by J. B. Killoran

Recommended by former Transactions editor Jo Mackiewicz — Killoran’s surveyed 240 principals in technical communication businesses, interviewed half of them, and analyzed their websites to determine the extent to which they tried to reach prospective clients via the intermediary of search engines. He found that search engines help businesses … [Read more...]